Call it efforts like liberalisation of the economy or general awareness among the masses on healthcare, in the last few years, there’s been rampant growth in the health insurance industry in India. As per a Mordor Intelligence report titled India Health And Medical Insurance Market (2020 - 2025), the fiscal year of 2017, the industry witnessed a robust growth of 24% in the non-life insurance sector capturing 24% of its total market share. As per the same report, roughly 25% of the population is covered under health insurance & there is still a huge untapped market that exists without any form of health insurance.
So the question is -- how does one tap into this large stratum? By winning their trust. And that’s exactly what HDFC ERGO Health Insurance Ltd. aims to do. Formerly known as Apollo Munich Health Insurance Company Ltd., HDFC ERGO is a joint venture between HDFC Limited, India’s premier Housing Finance Institution, and ERGO International, the primary insurance entity of the Munich Re Group. HDFC ERGO Health came into existence with HDFC Limited acquiring the majority stake of 51.25% in the company Apollo Munich Health Insurance Co. Ltd. With this, the onset of an exciting journey began with the aim to provide enhanced customer experience supported by innovative processes and new-age technology. HDFC ERGO Health remains committed to the same principles that have made Apollo Munich a trusted health insurance partner.
In order to win the trust of the masses, the company is offering a list of benefits for its customers. With HDFC ERGO Health by your side, one can make cashless claims at 10,000+ network hospitals. There are no sub-limits on hospital room rents, hospital expenses, specific diseases and doctor fees. And yes, there’s Income Tax benefits under sec 80(D) too. In fact, with HDFC ERGO Health, medical expenses for 586-day care procedures are covered along with pre-hospitalisation expenses of up to 60 days and post-hospitalisation expenses of up to 180 days. HDFC ERGO also facilitates domiciliary medical treatment.
Anuj Tyagi, MD & CEO, HDFC ERGO Health Insurance Ltd. shares, “The acquisition of Apollo Munich Health Insurance by HDFC Ltd., led to the creation of a new entity, HDFC ERGO Health Insurance. This merger will provide significant benefits to our existing & prospective customers. Trust, Transparency and Fairness across all stakeholders are at the core of the entire HDFC Group and it is a promise by HDFC ERGO Health leadership to each one of our policyholders. Further, many of HDFC ERGO General’s best practices, including 10,000+ cashless network hospitals, the industry-leading turnaround time for cashless claim settlement, seamless online policy issuance and 24x7 customer service helpline are being adopted by HDFC ERGO Health to provide a significantly better experience to all our customers.”
Bad News – Good News
On the momentous acquisition, HDFC ERGO Health launched a new brand campaign called ‘Bad News – Good News’. With this, the idea is to communicate about the landmark acquisition of Apollo Munich by HDFC Ltd. and how this merger will result in many benefits for the existing & new customers of HDFC ERGO Health. “Our new TVC has been strategically executed to ensure that customers are made well aware of the benefits this acquisition has to offer them. We hope to deliver this ‘Good News’ and make our existing & new customers feel better,” shared Mr Tyagi.
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You can watch the TVCs here
